Professor Jordan Louviere was Co-founder of the University of South Australia Business School’s Institute for Choice (I4C). He currently is a Research Professor in School of Marketing in the UniSA Business School. He is an internationally recognised expert in conjoint analysis and consumer choice modelling, the inventor of best-worst scaling, and a researcher who comfortably bridges the gap between academia and industry, having consulted with many private and public sector organisations throughout Australasia, Europe and the Americas.
Professor Louviere holds a Bachelor of Arts (BA) from the University of Southwestern Louisiana (now University of Louisiana at Lafayette), a Master of Arts (MA) from the University of Nebraska, a Masters Certificate in Urban Transportation Planning (specialised in behavioural modelling), and a PhD from the University of Iowa. He was named a Fellow of the Australia-New Zealand Marketing Academy (ANZMAC) (2005), and a Fellow of the Academy of Social Sciences of Australia (2010), and was Foundation Chair: Department of Marketing at the University of Sydney from 1994-2000.
Professor Louviere was Professor of Marketing at the University of Technology Sydney (UTS), where he was instrumental in establishing the Centre for the Study of Choice (CenSoC), and served as CenSoC's Director (Research) until 2013. He taught stated preference choice modelling and design of choice experiments in the annual MIT summer short course in modelling from 1984-2006, and has presented short courses on stated preference models and methods across Australia, the US and Europe. In 2004 Professor Louviere received the Distinguished Researcher of the Year Award from ANZMAC, and in 2011 received the Chancellor’s Medal for Exceptional Research at UTS. In 2010 Professor Louviere was the winner of the American Marketing Association’s Charles Coolidge Parlin Award for Lifetime Achievements in Market Research. In 2013 Professor Louviere was awarded a Higher Doctorate of Letters from UTS.
Professor Louviere has made significant and large contributions to research throughout his distinguished career. He has authored or edited four books, published over 175 refereed journal articles and contributed more than 50 chapters to edited books. He has been the recipient of many grants from universities, industry bodies and government departments to conduct his research. He currently is working on 1) a Social Sciences and Humanities Research Council of Canada (SSHRC) funded project to compare different designs for choice experiments and test their external validity against real consumer purchases; 2) a grant from AEGIC to develop ways to model the commodity choices of individual commodity buyers; and 3) a grant from ASIC to develop new and improved ways to measure and model financial literacy.
Professor Louviere is a Member of the Editorial Board for the Journal of Choice Modelling, Marketing Letters, Applied Economics Review Bulletin, Decision Science Journal and the Journal of Retailing and Consumer Services. He sits on the Board of Governors for the American Marketing Association’s Parlin Award, and is on the Advisory Board of the Journal of Marketing Research. He is an active research degree supervisor for honours, masters and PhD candidates, and has guided and supervised dozens of students to the successful completion of their degrees.
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