Professor Geoff Soutar

Professor Geoffrey Soutar graduated from the University of Western Australia with a First Class Honours Degree in Economics and completed a PhD at Cornell University before returning to UWA from 1973 to 1985, during which time he taught the first MBA students and was Director of the MBA Program. He was Foundation Professor of Management at Curtin University from 1986 to 1994, Executive Dean of the Faculty of Business and Public Management at Edith Cowan University from 1994 until 1999. He returned to UWA and was Director of the Graduate School of Management at UWA from 2000 until 2007 and Head of the Marketing Discipline Group from 2008 to January, 2017. He is presently Director of the UWA DBA Program and the Nancy Keegan and Don Voelte Distinguished Scholar at the UWA Business School. He is a Fellow and Life Member of the Australian and New Zealand Academy of Management, an Inaugural Fellow of the Australian and New Zealand Marketing Academy and a Life Member of the Australian Market and Social Research Society.

He was awarded a Fellowship in the Academy of the Social Sciences of Australia in 2015. He was a member of the Australian Research Council’s Social, Behavioural and Economics Panel from 2001 until 2004, a member of the Australian Research Council’s Excellence in Research Australia (ERA) Economics and commerce (EC) Panel in 2012 and 2015, a winner of ANZMAC’s Distinguished Researcher Award and an Australian Teaching and Learning Council Citation winner for his contribution to student learning. He has been the recipient of Australian Research Council grants, as well as many industry grants (totalling more than $4 million) and has supervised more than 50 doctoral graduates to completion.

Geoff has published more than 200 papers in journals and books across a wide range of marketing and management areas and presented more than 400 papers at seminars and conferences. In recent years he has had a particular interest in customer service, service quality and its impact on success, from which evolved a long term study of perceived value and its impact. He is presently working on major research projects that are examining people’s personal values and the roles they play in a variety of circumstances, the ways online communities can be used to influence people’s behaviour (energy reduction in this case), the ways cooperative enterprises return value to their members and the nature of innovation networks and the factors that inhibit or support their success.


  Academic Profile

Why The Values Project?

The Values Project is a multi-year program between The University of Western Australia and Pureprofile that is partly funded by a Linkage Grant from the Australian Research Council (LP150100434). It enables people to understand how values shape and influence the things that matter most to them in life. A greater understanding of values can help people choose goals and plan for their future by making better decisions.

Sound good? Start The Values Project and discover what makes you tick. You could be one of thousands rewarded for your time.