Dr Joanna Sneddon

Joanne Sneddon is a Senior Lecturer in Marketing at the University of Western Australia (UWA). Joanne holds a PhD (2009) in management from the University of Western Australia. She studied management at Durham University and Curtin University. After obtaining her Master of Commerce and MBA she worked as a researcher at the Department of Agriculture and a lecturer in entrepreneurship at UWA.

Joanne’s research examines prosocial and ethical consumer behaviour and how personal values impact these behaviours. Her research has been published in journals including Assessment, Personality and Individual Differences and Annals of Tourism Research.


  Academic Profile

Why The Values Project?

The Values Project is a multi-year program between The University of Western Australia and Pureprofile that is partly funded by a Linkage Grant from the Australian Research Council (LP150100434). It enables people to understand how values shape and influence the things that matter most to them in life. A greater understanding of values can help people choose goals and plan for their future by making better decisions.

Sound good? Start The Values Project and discover what makes you tick. You could be one of thousands rewarded for your time.